Ridgeline Industrial SupplyPreferred reseller of Keelson
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Register a project
Carmen DelgadoSales director, Ridgeline

Keelson team

The internal procedure behind every registration decision. Resellers see only the decision and its reason.

Internal procedure, updated Oct 5, 2026
A commercial operations manager reviewing project registrations at a desk

The desk at a glance

Internal: Keelson channel team 2 registrations to review 1 conflict found Average review 1 day

How the Keelson channel team checks a project registration for conflicts and decides it within one business day, so a reseller never hears about another reseller and never gets a price Keelson cannot honour. Owned by Benedict Oyelaran, commercial operations manager, who decides registrations and extensions. Tobias Wren, channel manager, decides disagreements and marketing funds. Nathaniel Cruz, key account manager, keeps the key account list.

The desk today

RegistrationResellerPlant projectSubmittedCheck resultNext step
Lindqvist Chemical, Baton Creek plantRidgeline Industrial SupplyWear ring sets for eight process pumps, $41,000Oct 2ConflictDecide by Oct 6
Alder Run Water DistrictThornfield IndustrialReplacement impellers, $52,000Oct 1No conflictApprove by Oct 5
Port Avery Water AuthorityRidgeline Industrial SupplyExtension of 30 days asked on Oct 2Oct 2ExtensionDecide before Oct 15
Crestline BrewingRidgeline Industrial SupplyQuestion sent Sep 30Sep 29Waiting on resellerReview when answered

The registrations the reseller has sent in the last 90 days are the volume this desk works through. Ridgeline alone sent five.

Live from the Dashboards app

The review in five checks

  1. Complete: plant, contact, pump models and quantities, parts, value, expected order date
  2. Key account: the plant or its parent company is not on Keelson's key account list
  3. Held: no approved registration for the same plant project by another reseller
  4. Quoted: Keelson sales has not quoted the same project to the customer
  5. Decide and record the reason in one sentence

A question is the right answer whenever a fact is missing. Two registrations this year named the plant but not the pump models, so the parts and the price band could not be checked. A registration needs the pump models and quantities before review starts.

Deciding a conflict

First approved holds
The earlier approved registration keeps the project for its protection period, including one extension
Same plant, different project
Not a conflict when the pumps and parts differ and both customers' contacts confirm separate projects
Expired or lost
An ended registration does not block; the plant can be registered again
Reseller's own record
A reseller's own expired, lost or not approved record is a note, never a conflict
Key accounts
Never open for registration; the list is kept by the key account manager

The Lindqvist Chemical case on the desk today shows the rule at work.

Case: Lindqvist Chemical, Baton Creek plant

- Earlier registration: Mesa Fluid Systems, wear ring sets for the same plant, $44,000, submitted Sep 9, approved Sep 10, protected until Dec 9. - New registration: Ridgeline Industrial Supply, wear ring sets for eight process pumps at the same plant, $41,000, submitted Oct 2 by Diego Farrow. - Check: same plant, same parts, same reliability engineer named on both. One project, not two. - Recommendation: not approved; Mesa holds the project until Dec 9. If Mesa's protection ends without an order, Ridgeline may register again. - Decision: Benedict Oyelaran, by Oct 6.

Key accounts and the price already given

Tarrow Pump Systems is a Keelson key account on a blanket order, managed by Nathaniel Cruz. Ridgeline registered Tarrow on Sep 21 after giving Tarrow a price, and the registration was not approved on Sep 22 with the reason "This company is already in Keelson's own sales pipeline." Tobias decided resellers register before they give a price, and Carmen Delgado made it a rule for Ridgeline's outside sales team.

Extensions

Grant one extension of 30 days when the customer confirms a new decision date in writing and the request arrives before the end date. Kessler Pulp & Board got one on Jun 9 after the mill moved its outage by four weeks, and Bayline Pump & Seal got one for Gulfport Refining on Aug 25 when the refinery turnaround moved by three weeks. Both projects were won inside the extended protection.

The Port Avery request meets both conditions: the authority moved its board vote to next month and confirmed the new date in writing, and Ridgeline asked on Oct 2 with the protection ending on Oct 15.

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Service level

Registrations decided within one business day, 10 of 10

The last ten reviewed registrations were decided in one day on average, against a target of one business day. Questions are not counted against the target, because the registration waits for the reseller.

"A fast no with a clear reason keeps a reseller registering. A slow yes teaches them to quote first and register later."

Benedict Oyelaran, Commercial operations manager, Keelson Precision Manufacturing

Owners and dates

  • Decide the Lindqvist Chemical registration. Owner: Benedict Oyelaran, Oct 6open
  • Approve Alder Run Water District for Thornfield Industrial. Owner: Benedict Oyelaran, Oct 5open
  • Decide the Port Avery extension. Owner: Benedict Oyelaran, before Oct 15open
  • Review the key account list. Owner: Nathaniel Cruz, Nov 2open
  • Ask Ridgeline for the Crestline Brewing pump models. Owner: Benedict Oyelaran, Sep 30done
  • Benedict OyelaranCommercial operations manager, Keelson Precision Manufacturing, decides registrations

  • Tobias WrenChannel manager, Keelson Precision Manufacturing, hears disagreements

  • Nathaniel CruzKey account manager, Keelson Precision Manufacturing, keeps the key account list

Partner portal for Ridgeline Industrial Supply and the Keelson Authorized Reseller Program.

Demo partner portal. Keelson Precision Manufacturing, Ridgeline Industrial Supply, the other resellers, the people and every figure are fictional sample data. Partner Deals and Academy are custom apps built on FuseBase.